I designed this dust jacket with a contempory audience in mind. I did not think the previous book covers were particularly eye catching, they were beige and bland so I figured electric blue would definately stand out. As Olivier Sacks already has a large fan base my hope for this design was to entice people that would have never heard of him or his work to pick up the book and have a look at what it's about. On reading the back cover most people would be intrigued.
